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Herrmann International

Have you ever asked yourself: “How can people be so clever and so dumb at the same time?” We have all met people who are very bright and capable in a given area or skill, but seem totally incapable of something much simpler. The “absent-minded genius” is a good example. Scientific theory is no problem for this Thinker but socializing at a party is. In business, you often find a strategic “big picture” specialist who never seems to notice details. How does this happen? Research on the brain has led to an understanding that each of us has a preferred way and mode of thinking that affects the way we take in and process information. The awareness of one’s own thinking preferences and the thinking preferences of others, combined with the ability to act outside of one’s preferred thinking preferences is known as “Whole Brain® Thinking.” 

The model was developed by Ned Herrmann, while head of Management Development at General Electric. Herrmann was a physicist by training, so he was intrigued by how the brain could help explain the clever/dumb issue described above. Using brain research developed by others and his own studies, Herrmann discovered that there were four patterns that emerged in terms of how the brain perceives and processes information. The Whole Brain® Model emerged as a validated metaphor for describing the four different preference modes. 

Whole Brain® Thinking is a methodology designed to help thinkers, teams and organizations better benefit from all of the thinking available to them. It acknowledges that while different tasks require different mental processes, and different people prefer different kinds of thinking, organizations will get better results when they can strategically leverage the full spectrum of thinking available.

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