This Just In – Google is rolling out a new “Mobile First Index” and this could be BIG for your website and your business in Western North Carolina.
First, if you don’t have a mobile version of your website you should. And, if you need to know why – just read our post on Mobile-Friendly & Responsive Websites. Then, let’s discuss this new Google update.
Google’s Mobile First update means that your search engine rankings are going to be based first on the mobile version of your site, and there is good reason for this and many reasons it will benefit local businesses who stay ahead of the game. Most foot traffic is based on a mobile search, so – your location, your services, your contact information and an easy to navigate mobile-friendly website are going to be the first way clients or customers find you and your business.
While there are many steps to making sure your website is front-and-center in terms of mobile searches, the main items are these:
#1 – If you aren’t mobile-friendly and responsive, get there now.
#2 – If you don’t know what AMP is, you need to apply this to certain pages on your website
#3 – If you aren’t set up on Google business and don’t have your address, phone number and other contact info front and center on your site, you are losing business.
#4 – Optimization for Mobile will impact what you need to focus on with the desktop version of your website.
Another Note: We all know that our areas of Transylvania, Buncombe and Henderson County NC are booming. For the past 2 years, our off-season has hardly existed and our streets, even in the small towns are getting busier and busier. As local business owners, the mobile version of your website is the easiest and best way to capitalize on all the tourism in Western North Carolina so get up to speed!
And if we can help, just call or email us. We can quickly look at your existing website and mobile version and come up with a plan to meet your budget and your goals!